An agency sells you judgement and hours; the question is how much of either you actually need every month.
An agency retainer buys three things: someone to decide what to post, someone to make it, and someone to remember to do it. The making is the expensive part and the least differentiated — it is also the part a machine now does well. What an agency still does better is the deciding: reading a market, spotting an angle, arguing with you about positioning.
With an agency, a post is a request, a queue, a draft, a round of comments and an approval. That cycle is measured in days, and it is why most small businesses post less than they meant to. OhMyGen fills a queue in the background; you swipe through what is there when you have five minutes.
A good agency will make better single posts than we will. That is a fair thing to say out loud. But most small businesses do not lose because their posts were not clever enough — they lose because the account went quiet for two months. Showing up every week with work that looks like you beats a brilliant campaign twice a year.
If you are launching a brand from nothing and need positioning, naming and a visual identity invented — hire people. If you need a campaign with a media budget, shoots and talent, hire people. OhMyGen is for the ongoing week-after-week presence that eats an agency retainer without ever being the interesting part of their job.
On any single post, a good agency will often win. Across a year of consistent posting, most businesses are better off with something that actually happens every week. Be honest about which problem you have.
Plenty do. The agency takes campaigns and launches; OhMyGen keeps the feed alive in between. It is usually cheaper than paying the agency to do the in-between work.
OhMyGen interviews you about your business and builds a brand strategy from it — audience, tone, what you will and will not claim. It is not a substitute for a strategist in a workshop, but it is far more than a tone-of-voice dropdown.
Schedulers post what you give them. The hard part was never the posting — it was having something to post. Here is where the two differ.
Read more →A social media manager costs $4,500+ a month, plus recruiting, management and the risk they leave. Here is what you gain and what you give up.
Read more →Stop making content yourself. OhMyGen does the work, around the clock.
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