The job nobody in the company actually has
In most small companies, social media belongs to whoever feels guilty about it that week — usually the owner, usually at nine in the evening. The result is not bad marketing, it is intermittent marketing: two strong weeks, then silence. OhMyGen exists for exactly this gap. It takes over the production line — coming up with the subject, writing the copy, designing the image, placing it in a schedule — so that showing up no longer depends on somebody finding the energy.