A Facebook page is where people check whether a business is still there, and it is volume that answers them — twelve to thirty posts a month, not four.
Real posts, straight out of the machine
Your company already has plenty to talk about. We analyse your site to learn the products, the services and the way you speak, and that becomes the raw material. A post can be built around something you sell, but it does not have to be — customer questions, practical advice, company news, industry topics. You choose the subject; the post gets written around it.
A page should not go quiet just because the week got busy. Put your approved posts in the OhMyGen calendar and each one goes live at the time it is meant to. Instead of remembering to post on a Tuesday, you prepare a stretch of content in advance and let the schedule carry it.
Facebook leaves room for more than a shop window, and the pages people keep following use it. Keep the commercial posts where they make sense, and let the rest of the mix stay relevant between them:
The businesses that reach the most people here post regularly rather than heavily. Three to five a week is a solid pace for most companies, and a more active brand can go to one a day — somewhere between twelve and thirty posts a month. By hand that is twelve to thirty separate jobs. Here it is one planning session and a calendar.
Ideas, copy, images, planning, publishing: separately they are small, and together they are the reason the page went quiet in the first place. OhMyGen collects the whole chain. Tell it what you want to communicate, approve what comes back, fill the calendar, and the page runs from there.
The image can be shared and the caption is written separately for each. The two audiences read differently, and one caption stretched across both serves neither.
Only the direction. Say what the post should be about — a product, a question customers keep asking, a piece of news — and the copy and the image come back for you to keep or discard.
Connect your Shopify store and the change flows in on its own. Without Shopify you correct the fact once in your product list, and every later post uses the corrected version.
As far ahead as you care to plan. Most people fill a few weeks at a time and move individual posts around afterwards.
OhMyGen learns your products and tone from your website, builds Instagram posts around them, and publishes from your calendar so the feed keeps moving.
Read more →OhMyGen writes LinkedIn posts from what your company actually knows, in your own voice, and publishes them automatically from your calendar.
Read more →Stop making content yourself. OhMyGen does the work, around the clock.
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